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An Unconventional Start
Ritu Khanna, a trailblazer in the skincare industry, embarked on her entrepreneurial journey at 40 years old. Motivated by the gaps she identified in the Indian skincare market compared to European products, she launched Perenne Personal Products Pvt Ltd in 2016.
A Name with Meaning
The brand name "Perenne," derived from the Spanish word for "perennial," symbolizes Ritu's commitment to ageless beauty. This concept is threaded through every product she creates, aiming to instill confidence in consumers of all ages.
Commitment to Clean Beauty
Central to Perenne’s philosophy is a dedication to clean beauty. Ritu ensures that every product is free from harmful chemicals, including parabens and sulfates, while leveraging natural ingredients alongside scientific advancements to nourish the skin effectively.
Sustainable Practices
Ritu's vision for sustainability transcends product formulation. She promotes the use of biodegradable packaging and encourages customers to participate in recycling programs, embodying her brand’s commitment to the environment.
A Diverse Product Range
Perenne offers an array of products such as cleansers, moisturizers, serums, and facial masks, all dermatologically tested and optimized for various skin types. Ritu’s goal is to allow everyone to feel beautiful and confident in their skin.
Recognition and Role Model
Ritu Khanna has received accolades for Perenne’s commitment to innovation and sustainability, becoming an inspiring figure for aspiring entrepreneurs, particularly women aiming to break cultural norms and pursue their passions.
Building Community Through Social Media
Embracing the digital landscape, Ritu engages with customers on platforms like Instagram (@ritukhannaofficial), sharing skincare tips and personal insights, which fosters a sense of community and encourages customer loyalty.
Empowering Consumers
Through initiatives like Perenne Glow Miles, Ritu creates a platform where customers can share their skincare experiences, reinforcing the idea of informed consumerism. She promotes transparency, educating consumers about the ingredients in their skincare products.
A Lasting Impact
As Perenne continues to grow, Ritu Khanna’s core mission remains unchanged: to promote clean, safe, and effective skincare. Her journey highlights that with passion, determination, and innovation, it’s possible to achieve success and inspire others on their own paths.
Website: https://perennecosmetics.com/
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