Sarah Brading: A Visionary Woman Founder to Watch in 2025

Name: Sarah Brading

Company Name: Flat Earth Pizzas

City, County: London, UK

Company founded year: 2019Employees: 1-10 employees

Industry: Hospitality / Restaurants

Founder Company's Website: https://www.flatearthpizzas.com

Personal LinkedIn Profile URL: https://www.linkedin.com/in/sarah-brading/

Company Detail:

Sarah Brading is the co-founder of Flat Earth Pizzas. Since launching as a pop-up in 2019 and opening as a restaurant in 2022, she has been committed to building a business that the planet needs—one that creates positive change alongside great pizzas. Flat Earth exists to inspire a shift toward eating less meat, offering plant-forward pizzas that are delicious and planet-friendly. As London’s only vegetarian pizzeria, the company has set a blueprint for sustainable dining.

Sarah believes that doing the right thing isn’t just ethical; it’s good business sense. This determination has driven remarkable milestones. She led the company’s assessment by the Sustainable Restaurant Association, earning a top-tier 3-star rating for excellence in Sourcing, Society, and Environment, making Flat Earth the only independent pizzeria with this accolade. Beyond Flat Earth, Sarah consults with small businesses to help them make a greater impact. She is proud to lead a thriving example of planet-friendly hospitality, proving that sustainability and success go hand in hand.

Achievements

In 2024, Sarah reflects on a year of progress in sustainability, community impact, and team culture:

• 25,000 plant-based pizzas served, reducing meat consumption.

• 30% less food waste than industry averages, with unavoidable waste converted into renewable energy.

• A closed-loop wine system, replacing 1,948 bottles with refillable kegs and cutting the carbon footprint per glass by 96%.

• A 100% renewable energy operation, further enhanced by a new energy-efficient oven.

• Deepened community ties, including support for St. Joseph’s Hospice and gender equality initiatives.

• A stable, supportive workplace with 70% staff retention beyond one year.

The efforts have been widely recognised:

• Sarah was celebrated as a Sustainability Trailblazer and named one of CODE Hospitality’s Hospitality Women of the Year.

• Flat Earth earned consistent praise, including a 4.8-star rating on Google from nearly 500 reviews.

The company stands as a beacon for socially progressive and environmentally restorative hospitality.