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Name: Sara Ager
Company Name: Green Kite Associates Limited
City, County: London , UK
Company founded Year: 2019
Employees: 11-50 employees
Industry: Financial Services
Website: https://www.greenkiteassociates.com/
LinkedIn: https://www.linkedin.com/in/saraager/
Company Detail:
GreenKite is an independent insurance consultancy that delivers real value to clients, people, and partners. The company specializes in delivering tailored advisory services and hands-on support to businesses of all sizes, from start-ups (insurtechs) to global (Re) insurers. GreenKite focuses on three core business areas: Compliance and Assurance, Business Support Services, and Project Support Services. These areas ensure that clients meet regulatory requirements, maintain high standards of compliance, and receive specialized support for change management and meticulous project management. GreenKite is proud to be a B Corp-certified business, aligning its goals and objectives with those of B Corp through validated policies and procedures across employee benefits, environmental impact, and corporate governance.
Involvement
GreenKite was Sara Ager’s vision. She founded the firm in 2019 alongside a team of seasoned financial services professionals. With a shared vision of offering professional services differently, they set out to provide access to experts with diverse specializations and real-world business acumen. As the driving force behind GreenKite, Sara is committed to delivering innovative and practical solutions to complex challenges for firms, with a commercial approach always at the forefront.
Experience
Sara Ager is a lawyer by background with over two decades of dedicated experience in the financial services sector. She is committed to fostering growth through a commercial and agile approach, striving for excellence. Renowned for her strategic acumen and wealth of experience in planning and business development, Sara brings comprehensive legal expertise covering the full business lifecycle. Her ability to navigate market dynamics and prevailing business conditions allows her to make insightful decisions. Proficient in cultivating and managing relationships with senior stakeholders, her guidance is both legally astute and commercially attuned.
Vision
Sara Ager balances a logical approach with a creative flair, bridging ambitious commercial objectives with the intricate web of regulatory and legal requirements. With a deep understanding of market dynamics, she consistently anticipates challenges businesses may encounter in the future. Her foresight serves as a strategic advantage, propelling businesses—including GreenKite—towards sustained success. As the CEO of GreenKite, Sara continues to drive innovation and excellence in the insurance consultancy sector, ensuring that clients receive the highest level of service and support.
Achievements
2024 has been a remarkable year for GreenKite, marked by significant achievements and milestones:
First Charity Event: GreenKite successfully organized its first charity event, bringing together industry leaders and community members. The company matched sponsorship raised by the team.
B Corp Growth: GreenKite’s commitment to sustainable and ethical business practices was validated as it became B Corp accredited.
Revenue and Client Growth: The company experienced impressive growth in both revenue and client volume. Revenue grew by 8%, with substantial margin increases and a reduction in client concentration risk. Active clients increased by 60% year on year.
Resilience: GreenKite expanded and embedded a new leadership team (three additional hires) and celebrated its 5th birthday.
Client Retention: Continues to improve year on year.
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