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Ridhima Dua, founder of Iflame Consulting, has won the 2024 International Women Entrepreneur Award for her exceptional contributions to coaching and personal development. Since 2015, she has introduced innovative techniques like New Code NLP in India, making her the first Indian woman to offer this certification. Her dedication to creating lasting transformations in clients has been a driving force behind her success.
This award honors her leadership, innovation, and impact on the coaching industry.
In 2015, Ridhima Dua embarked on a mission to revolutionize the coaching industry by founding Iflame Consulting in Pune, India. Her goal was simple yet profound: to bring about deep, personal transformation by equipping coaches with the right tools and techniques for lasting change. Through her leadership, Iflame Consulting has become a beacon for those looking to bring impactful changes in both their personal and professional lives.
One of the most groundbreaking aspects of Iflame Consulting is the introduction of New Code NLP in India. This advanced coaching technique, created by Dr. John Grinder, empowers coaches to use metaphors, demonstrations, and practical examples to foster real-life learning. Ridhima’s unique approach doesn’t just teach—it encourages discovery, ensuring that coaches can apply these tools effectively in their own practices.
Growing Pains
Ridhima’s journey has not been without its challenges. One of the biggest hurdles she faced was convincing clients to embrace the deeper, more transformative process of coaching rather than expecting quick fixes. Many clients were initially hesitant to commit to a process that required time and patience for long-term growth.
Another challenge was the premium pricing of her programs. While the value offered is immense, getting clients to understand this and invest in their growth was difficult. To address this, Ridhima introduced education loans to make the programs more accessible.
Motivating the team during the company’s early stages was also tough. Low conversion rates affected team morale, but over time, success stories and the visible transformation in clients helped boost the team’s spirits.
Ridhima emphasized the need for continuous personal practice. Keeping up with the latest techniques, not just through books but by practicing them on oneself, was crucial to staying ahead and offering the best to her clients.
The Community at Iflame Consulting
Ridhima has emphasized the importance of continuous practice, which is why weekly practice sessions are a cornerstone of Iflame Consulting. This isn’t just a course; it’s a lifetime community of coaches who support one another without any extra cost, ensuring lifelong learning and development.
Empowering Advice from Ridhima Dua for Women Entrepreneurs
Ridhima Dua’s journey as an entrepreneur has given her clear insights into success. She advises women to focus on work driven by passion rather than seeking validation. Maintaining good physical and mental health is crucial, as is being financially prepared for challenges.
Ridhima encourages contributing meaningfully to your industry and community and never giving up on your ideas, even when faced with setbacks. Mistakes should be viewed as learning opportunities, and networking with others is essential for growth. Embrace challenges with a positive attitude and use them as opportunities for growth and innovation.
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