Ragini Mishra Roy’s Varanga: Tradition with a Modern Twist

Sometimes, the best ideas don’t chase trends — they honor tradition. For Ragini Mishra Roy, founder of Varanga under Keshvi Fashion LLP, it was never about simply starting another clothing label. It was about creating ethnic wear that feels timeless yet effortless for the modern Indian woman.

In a nation where fashion is deeply emotional, Ragini saw a critical gap — contemporary Indian women craved outfits that respected heritage without sacrificing comfort. Rather than follow fleeting fads, she chose a bold path: rooted designs styled for today’s realities.

From Inspiration to Impact: How the Brand Came to Life

Ragini’s love for ethnic fashion wasn’t a trend — it was woven into her upbringing. Surrounded by vibrant fabrics, intricate embroideries, and the elegance of Indian attire, she dreamed of evolving these traditions for a new generation.

The launch of Varanga in New Delhi wasn’t about just adding another label to the mix. It was about offering craftsmanship and culture wrapped in modern silhouettes.

"We have a straightforward mission," Ragini explains. "We want women to embrace contemporary comfort and style while still feeling a connection to their culture."

From fusion sarees to flowy kurtas and sophisticated lehengas, Varanga quickly captured the hearts of women seeking more from their wardrobes — and from themselves.

The Brand Philosophy: Where Tradition Meets Modernity

Authenticity forms the backbone of Varanga’s collections. Every piece strikes a balance between India’s rich textile traditions and today’s versatile fashion needs — whether it’s a vibrant festive ensemble or an embroidered kurta perfect for a Sunday brunch.

In an industry where handcrafted quality at an affordable price is rare, Varanga stands tall.

"Achieving that balance between quality and affordability wasn't easy," Ragini admits. "But we believed that culturally inspired fashion shouldn't be out of reach."

Thanks to partnerships with platforms like Myntra, Flipkart, Ajio, and its own thriving website, Varanga has become a trusted choice for both Indian and international customers.

Standing Tall When the Market Feels Crowded

Breaking into India’s fiercely competitive ethnic wear market was never going to be simple. Ragini knew success would require more than just great designs — it would need storytelling that resonated.

"We concentrated on designing collections that tell a story — not just about fabric, but about the woman wearing it," she shares.

Beyond the product, Varanga’s commitment to ethical sourcing and working directly with artisans has built loyalty among modern shoppers searching for brands with heart.

Building with Heart: A Founder’s Advice for Women Entrepreneurs

When asked what advice she would give aspiring women entrepreneurs, Ragini’s response is clear and powerful:

"Start with a clear identity. Know what sets you apart and hold onto it, even when the market gets crowded."

She warns against chasing overnight success, reminding entrepreneurs:

"Fashion changes every season, but trust and authenticity — they stay."

Her journey offers a blueprint: good design is about more than looks. It’s about creating a brand that connects on a deeper, more human level.

Beyond Style: Fashion Rooted in Purpose

Ragini Mishra Roy’s journey with Varanga proves that true success lies in balance — balancing tradition with modernity, commerce with community, and elegance with comfort.

More than a fashion label, Varanga is a movement — a reminder that while styles may change, the feeling of belonging through cultural connection never goes out of fashion.

Website: https://varanga.in/

Social Media: https://in.linkedin.com/in/varanga-5750bb1b7