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Michelle Marks, the founder of Ideas On Purpose, launched her creative agency in 2000 with a clear mission: to work at the intersection of business and society, driving meaningful change through innovative brand and digital communications. Based in New York, Ideas On Purpose quickly established itself as a leader in the advertising and marketing sector, specializing in design-driven sustainability strategies, branded communications, and website development.
Building a Legacy of Trust and Impact
Since its inception, Ideas On Purpose has garnered the trust of Fortune 100 companies, start-ups, foundations, and NGOs, becoming a go-to partner for some of the world’s most recognized brands. The agency’s unique approach lies in its ability to create a fairer, healthier, and more sustainable world through its work. By aligning the needs of business and society, Ideas On Purpose helps organizations express their purpose, grow their people, drive business outcomes, and make a positive social impact.
As a certified diverse business, Ideas On Purpose is committed to amplifying its impact beyond the corporate world. Their Pro Bono initiative, Brand New Brand, exemplifies this commitment by rebranding nonprofits for free, thus empowering them to increase their influence and achieve greater success. This initiative, now eight years strong, reflects the agency’s dedication to giving back to the community.
Navigating Challenges with Resilience
The journey of Ideas On Purpose has not been without its challenges. Over the past 24 years, the agency has weathered significant industry shifts, from the dot-com bust to the 2008 financial crisis and the global pandemic. Throughout these turbulent times, Michelle Marks and her team have remained resilient, turning each obstacle into a learning opportunity. As self-taught entrepreneurs, they have embraced every challenge, using them as stepping stones to growth and innovation.
Empowering Women Entrepreneurs
Michelle Marks is not only a trailblazer in the creative industry but also a strong advocate for women entrepreneurs. Her advice to women aspiring to make their mark in the business world is simple yet powerful: "Keep at it. When you are down, get up and try again." She emphasizes the importance of networking, but with a focus on helping others. According to Michelle, when you approach networking with a genuine desire to support others, it will inevitably lead to opportunities you could never have predicted.
A Vision for the Future
As Ideas On Purpose continues to evolve, its commitment to creating a positive social impact remains at the forefront. The agency’s work is a testament to the power of design and communication in shaping a better world. Under Michelle Marks’ visionary leadership, Ideas On Purpose is not just a creative agency; it is a force for good, striving to make the world a fairer, healthier, and more sustainable place for all.
Website: https://www.ideasonpurpose.com/
Social Media: Linkedin
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