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Turning Dreams into Reality
Julie Schoerke, the founder of Books Forward and JKS Communications, is making waves in the publishing world and has earned the 2024 Great Companies International Women Entrepreneur Award. Her journey from starting out with just a laptop and a sofa to becoming a key player in book publicity is truly inspiring.
From Humble Beginnings to Industry Leader
Julie launched Books Forward in 2000 with very little in the way of resources. She faced significant challenges, including tight budgets and financial constraints, but her determination paid off. Within just a few years, Books Forward sponsored the first national book bloggers convention and was instrumental in making Advance Reader Copies (ARCs) a common practice. Julie’s forward-thinking approach also included pioneering book trailers, a novel idea back in 2005.
A Unique Approach to Book Publicity
What sets Books Forward apart is its combination of persistence, politeness, and a meticulous approach. Julie’s team offers real-time tracking for authors, connects them with a network of over 1,000 social media influencers, and implements innovative marketing strategies. This has created a strong sense of community, known as the “Books Forward Family,” where authors feel supported and valued.
Overcoming Challenges and Celebrating Success
Julie’s rise to prominence in book publicity was filled with obstacles. Despite starting with limited means, her innovative strategies and resilience have led to impressive achievements. Her work has set new standards in the industry, including helping indie authors achieve bestseller status.
Words of Wisdom for Aspiring Entrepreneurs
Julie’s advice to new entrepreneurs is clear: be ready to work harder than you ever thought possible, stay creative to avoid long-term debt, and be cautious about rapid expansion. A thoughtful and steady approach is crucial for building a successful business.
What Others Say About Julie
Charles Ghigna, author of Father Goose, describes Julie as “a publisher’s, bookseller’s, and author’s best friend.” Sandra Brannan, author of the Liv Bergen Mystery Series, praises Julie’s team for their work ethic and innovative approach, saying they “emulate her amazing work ethic and ‘never say never’ attitude.”
Conclusion
Julie Schoerke’s story is one of vision, perseverance, and innovation. Her dedication to advancing book publicity and supporting authors has made a significant impact, earning her recognition as a leading entrepreneur in the industry.
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