Divya Palat’s Balancing Act: Building Brands and Battling MS with Grace

In a world where success stories often hide the struggles beneath, Divya Palat’s journey shines differently. Her life is not defined by just one victory or milestone — it’s a continuous act of creativity, courage, and relentless resilience.

As the founder of Mumbai-based media and marketing firm Balancing Act, Divya has helped brands cut through the noise for over two decades. Behind the big wins, however, lies a deeply personal narrative of living with Multiple Sclerosis (MS) and turning adversity into artistry.

From Stage Lights to Brand Spotlights

Divya’s entrepreneurial journey began not in boardrooms, but on the stage. A passionate theatre artist and filmmaker, she launched Balancing Act in 2003 as a theatre production house with a social heartbeat — producing award-winning plays like A Personal War – Stories of the Mumbai Terror Attacks, a globally recognized work that raised funds for the Mumbai Police.

As the world of media evolved, so did Divya’s vision. By 2007, she pivoted to branded content creation, pioneering strategic storytelling long before it became an industry buzzword.

“For me, storytelling has always been at the heart of everything I do — whether it’s a stage performance, a digital campaign, or a brand partnership,” shares Divya.

Today, Balancing Act counts Colgate, Nykaa, Puma, Reebok, Tourism New Zealand, and Vodafone Idea among its clients — crafting content that doesn’t just sell, but connects, inspires, and builds loyalty.

Battling Chronic Illness Behind the Scenes

The name Balancing Act couldn’t be more fitting. Behind the creative genius is a daily fight with Multiple Sclerosis, a condition that affects the brain and spinal cord.

Managing business growth, directing campaigns, and mentoring a team — all while grappling with the invisible battles of fatigue, muscle weakness, and mental fog — is not for the faint-hearted.

“Resilience isn’t just a motivational word for me — it’s my daily reality,” says Divya.“MS taught me how to prioritize, to ask for help, and most importantly, to thrive in the face of uncertainty.”

This unyielding spirit of empathy and perseverance has become Balancing Act’s cultural DNA.

What Makes Balancing Act Different

In an industry obsessed with chasing clicks and viral moments, Divya’s team at Balancing

Act stays true to a simple, powerful philosophy: create real human connections.

From influencer marketing to celebrity partnerships, every campaign is rooted in authenticity — ensuring that brands and their audiences forge lasting bonds, not just momentary impressions.

This distinctive approach has earned Balancing Act accolades like the Best MSME Award 2024 and nominations at prestigious global events such as the Cannes Lions.

“It’s never about the loudest message. It’s about the one that stays with you long after the campaign is over,” Divya emphasizes.

Wisdom for Aspiring Women Entrepreneurs

Divya’s advice for women daring to dream big is refreshingly real:

“Passion will carry you through, but resilience will make sure you arrive.”

She stresses the importance of building a strong support system, seeking help without hesitation, and measuring success not by milestones, but by the courage to keep moving forward.

“Entrepreneurship is a long road. There will be wins and setbacks, but both teach you something invaluable. Learn, adapt, and never stop believing in your own story.”

More Than Survival: A Life of Impact

Divya Palat’s story is proof that real success isn’t just about scaling heights — it’s about lifting others and oneself through creativity, connection, and compassion. Her company’s name, Balancing Act, is more than a brand — it’s the philosophy that defines her life, her leadership, and her legacy.

After all, true greatness is not about living without obstacles — it’s about transforming those obstacles into the stepping stones of an extraordinary journey.

Website: http://www.bapl.com

Social Media: https://www.linkedin.com/in/divyapalat/